Zuji Hong Kong
「相遇不再是偶然」
Social Campaign, Movie Teaser 2017
Overview
This campaign aims to create awareness that ZUJI is an online travel agency that always provide young travellers with a one-of-a-kind beautiful travel experience.
Planning & Execution
In order to show how planning a trip with Zuji leads to many wonderful encounters with people and places, this campaign featured short videos based on true stories that perfectly encapsulated the attitude of fiercely independent travellers. The goal is to capture the imaginations of discerning individuals seeking trips that offered them genuinely unique experiences.
Cinema and Online Commercials
A teaser was launched to maximize awareness of the ZUJI Brand, asking our audience exactly what the word ‘Encounter’ meant to them. Then we follow up with 2 videos, of which giving a first person view of the encounter stories in Taiwan and UK. To maintain the authenticity of the stories, both videos featured authentic people that the creative team met at the two locations. One is a pumpkin farmer and his wife in Yi Lan, Taiwan and the other is a London based Handpan busker. Instead of creating a fictional story for advertising, both videos were a created as a true real-life ‘encounter’ experience.
相遇不再是遇然
London / 倫敦篇
Taiwan / 台灣篇
Movie Teaser
Zuji - The Destined Encounter
Client : Zuji
Agency : Kitchen Digital
Director - Alan Kan
Production Director - Frank Look
Producer - Brenda Chan, Westley Wong
Music - Alan Kan
