Brand Identity, Packaging Design
The old logo is a bit too raw. Employing several colours with gradient, it is not able to give a strong and concrete brand image for Sunshine Fruity 陽光菓子. The font adopted also left much to be desired. The overall feeling of the logo is not contemporary enough.
( Alternatives )
Planning & Execution
In view of this, we employ Chinese-leading approach in the new design. The designs stem from a logotype of Sunshine Fruity 陽光菓子. For the tone and colour, we adopted candy colours. Sunshine Fruity produce a variety of pastries integrating both Western and Eastern tastes, we hope to convey this brand identity with the logo.
Packaging Design vSS 2015
Flip card Design
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