Sunshine Fruity

Pastry

Brand Identity, Packaging Design

Overview

The old logo is a bit too raw. Employing several colours with gradient, it is not able to give a strong and concrete brand image for Sunshine Fruity 陽光菓子. The font adopted also left much to be desired. The overall feeling of the logo is not contemporary enough.

Logo Concept

Old Logo

Revamped Logo

Development

( Alternatives )

Planning & Execution

In view of this, we employ Chinese-leading approach in the new design. The designs stem from a logotype of Sunshine Fruity 陽光菓子. For the tone and colour, we adopted candy colours. Sunshine Fruity produce a variety of pastries integrating both Western and Eastern tastes, we hope to convey this brand identity with the logo.

Branding

Packaging Design vSS 2015

Flip card Design

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