Annual show 2018

Polyu design

Exhibition Design

Project Brief

‘Hong Kong culture’ is the first emphasis of the show. ‘Southern Lion Heads’ (a traditional Hong Kong craftsmanship) is chosen as the main visual. By featuring various parts of the Lion Heads complimenting with graphic and typography, the designer hopes to create a visual system to represent the exhibition, as well as different design disciplines in the design school. The identity explores the possibilities and sustainability of local traditions.

Objective

The primary objective is to persuade the audience to come to the Annual Show to learn about the journey in design and its prospects – either for further development (collaboration or investment) or for education.

Insight

Young lions are being fed in the den and trained by the seniors until they are ready for the world. And one day, they will become king of the jungle. In 2018, we use ‘the lion’s den’ as a metaphor to communicate that PolyU Design is where the young designers are nurtured, trained and equipped before they join the design workforce. In this exhibition, we invite our guests to come right into the den and take a first look at our future design leaders.

Concept

Taking ‘reactiveness’ as another focus of the identity, the design team cooperated with a traditional lion head maker to design for a UV-sensitive lion installation. Featuring a wide range of light-sensitive branding items, we hope to metaphorically communicate that the young lions (i.e. graduates) are reactive enough and ready for new challenges.

UV-sensitive lion installation designed for the show. The objective is to revitalise traditional Hong Kong craftsmanship and to echo with the Innovation Tower designed by Zaha Hadid.

Print

Branding Items

Branding Video

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