Canon EOS M100
discover your unique beauty
Social Campaign 2017
“Canon My Beauty” is an online community we created for Canon Hong Kong, aimed to establish female photography as an art form in its own right. Our efforts here were focused on encouraging local women to take photos that brought alive their thoughts and stories. Along the way, we also positioned the brand’s latest EOS M100 camera as a must-have photographic tool for trend-setting targets.
Planning & Execution
The agency enabled the client to achieve its desired marketing goal via an integrated “Discover Your Unique Beauty” product promotion that introduced the Canon Girls’ photographic community. A series of key visuals and short videos then showcased how the Canon EOS M100 camera empowered girls about town to discover and express their unique beauty and inner femininity.
Discover your unique beauty
Canon Hong Kong - EOS M100 Discover Your Unique Beauty
Director - Alan Kan, Frank Look
Producer - Brenda Chan
DOP - Raymond Yeung
Music - Alan Kan