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In this campaign we created a touching online video that underlined the Canon brand’s family-focused nature in the run up to Father’s Day 2017.
Planning & Execution
To give its many fans a special Father’s Day gift, we created a video that told the true story of the happiness that united a basketball prodigy Issac Cheng and his father Dick Cheng, and how they grow and learn together as Father and Son at home as well as Basketball Teammates during weekly match.
Canon Father's Day
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