Annual show 2018
Polyu design
Exhibition Design
Insight
Young lions are being fed in the den and trained by the seniors until they are ready for the world. And one day, they will become king of the jungle. In 2018, we use ‘the lion’s den’ as a metaphor to communicate that PolyU Design is where the young designers are nurtured, trained and equipped before they join the design workforce. In this exhibition, we invite our guests to come right into the den and take a first look at our future design leaders.
Concept
Taking ‘reactiveness’ as another focus of the identity, the design team cooperated with a traditional lion head maker to design for a UV-sensitive lion installation. Featuring a wide range of light-sensitive branding items, we hope to metaphorically communicate that the young lions (i.e. graduates) are reactive enough and ready for new challenges.
UV-sensitive lion installation designed for the show. The objective is to revitalise traditional Hong Kong craftsmanship and to echo with the Innovation Tower designed by Zaha Hadid.
Branding Items
Branding Video
