Melo-tecture
Fitear Earphone
Advertising Campaign, App, Videography, Print
Overview
Nowadays, We are often dominated by visual rather than the other senses. Compared with visual, audio is often ignored. The construction of architectural spaces is initiated within your mind through music everyday. FITEAR could help you to explore the immense music spaces.
Planning & Execution
‘Melody’ + ‘Architecture’ = ‘Melotecture’.
As a metaphor, ‘architecture’ is employed to correlate music composition. Music and architecture are in fact surprisingly similar. Johann Wolfgang von Goethe, the famous poet once said ‘Music is liquid architecture; Architecture is frozen music.’ In the project, we hope to get people who has pursuit in good sound quality but only has a basis earphone. To arouse their awareness towards high quality sound and music details.
Online short movie
Print ads
App
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